When a family starts looking for home care, it’s usually because something has changed: a fall, a hospital discharge, a parent who can no longer manage alone. They’re worried, short on time and often searching on a phone. Your website has a few seconds to reassure them that they’ve found the right people.
These are the seven things we make sure every care provider’s website gets right.
1. Show The Areas You Cover
The first question most families have is simple: do you cover where Mum lives? Answer it on the homepage. List the towns and postcode areas you serve, or show a simple coverage map, and repeat it on your contact page. If someone has to call just to find out, many won’t.
2. Explain Each Service In Plain Words
Visiting care, live-in care, respite, night care, companionship: these terms are familiar to you but not always to families. Give each service its own short section or page that answers three questions: who it’s for, what a typical visit or day looks like, and how to arrange it. Plain language beats sector jargon every time.
3. Make Getting In Touch Easy
Put your phone number at the top of every page, and make it tappable on mobile. Offer more than one route: a short enquiry form (name, phone, a sentence about what’s needed), WhatsApp, and a “request a call back” option for people who’d rather not phone during work hours. Keep forms short; you can ask the detailed questions on the call.
4. Display Your CQC Rating
If you’re registered with the Care Quality Commission in England, you’re required to display your latest rating on your website, and the CQC provides a free widget that keeps it up to date automatically. It’s also one of the strongest trust signals you have, so place it where families will see it, not just in the footer.
5. Let Real Reviews Speak
Families trust other families. Show genuine reviews from Google or review sites, with names (or initials) and dates, and link through to the source so visitors can see they’re real. A short quote on the homepage and a full reviews page work well together. Never write reviews yourself; people can tell, and it can break consumer law.
6. Give Recruitment Its Own Page
For most care providers, hiring never stops. A dedicated careers page should list current roles, explain what it’s really like to work with you, show the benefits (training, flexible hours, mileage), and end with a short application form. Every visit from a jobseeker is a chance to fill a rota gap.
7. Make It Fast, Readable And Accessible
Many of your visitors will be older, or reading on a phone in a hospital corridor. Use a comfortable text size, strong contrast between text and background, clear buttons, and images that load quickly. A site that’s easy for everyone to use isn’t just kinder; it also tends to rank better on Google.
How Does Your Site Measure Up?
If you’re not sure whether your website covers all seven, we’re happy to take a look. Send us your link and we’ll tell you what’s working and what’s worth fixing, with no obligation.
M
Maxline Media
A Birmingham web design agency building websites, brands and digital tools for care providers, charities and small businesses.
